Why are we KEY to your success?

Sound financial management and good corporate governance remains one the biggest stumbling blocks to the success of Small and Medium Enterprises (SME’s) in South Africa. A big portion of new businesses established does not survive beyond the first year. One of the biggest reasons for this is lack of financial planning and know-how, and cash flow.

Financial management, and knowing at all times what the financial wellbeing of your business is, is not a luxury – it is the key to your financial success. In addition, the compliance world is getting more complicated and onerous every year. Global events like the demise of Enron in America, terror attacks on the World Trade Centre, and a global recession is felt in South Africa, even by SME’s not directly involved in these events. Enron lead to stricter regulations and compliance, 9/11 gave as FICA. So what is the point of this? Compliance is not a cost, but a very necessary spend, essential to the wellbeing of your business.

So this is where we come in. Many small business owners are competent with a lot of things, especially the core of what their business is all about – maintaining gardens, running a school, cutting hair, or whatever it is you do. At the same time, many small and medium business owners are intimidated by the financial aspects of running their business. They simply do not have the time and knowledge to keep up to date with all the regulatory and compliance issues they are supposed to deal with. So we will do it all for you. When we do your daily bookkeeping, we aim to not only give you an income statement and let it be, but explain to you what it all means, give advice where needed, and work with you to improve the financial wellbeing of your business.

Our management

Key Financial Services is owned and managed by a qualified and registered CA(SA), making sure that you get the attention and quality service you deserve.

I have been in commerce & industry, in various roles, for over 20 years. During this time I have been exposed to many roles in different industries. Financial management, system design and implementation, auditing, policy implementation, staff training – I have done all of this, and I know how all these elements fit together to give you an effective business decision tool.

Our customers

We are based in Midrand. Our focused target market is small and medium businesses – those that do not have their own full-time financial resources, whether a bookkeeper or a financial management team. Although we mostly service the Midrand and surrounding areas, technology has enabled us to give the same quality service to businesses in other areas as well.

The consulting part of the business is there to help out the bigger entities with a temporary staff shortage. Bring in an affordable CA(SA) as consultant to advise and help do during your company’s start-up period before you’ve got a full financial team on board, to set up reporting in an environment still moving towards full automation, to assist in the automation process, to help during your crisis time, or fix those big outstanding reconciliations.

Our values


  • Qualified, skilled, trained.
  • Engaged in one of the learned professions; a person who is expert at his or her work.


  • Honourable, moral, righteous.
  • Equitable, fair, and just dealing with people that, although pragmatically flexible according to the situation and times, conforms to self-imposed high standards of public conduct.


  • Faith, confidence, reliance.
  • Reliance on and confidence in the truth, worth, reliability, etc. of a person or thing.